Are You Doing Web Video?

Videos on Homepage & Subpage

Only 31% of the top 250 websites featured a video on their homepage. This is a big opportunity for HVAC companies to get ahead of their competitors. Only 44% of the top 250 websites featured a video one or more of their subpages. Studies show that web pages with videos have significantly higher average time on site than those without videos. This is a big opportunity for HVAC companies to get ahead of their competitors.

What You Need to Know

If I asked you what the largest search engine is, I guarantee you’d answer me correctly: Google. But if I asked you what the second largest search engine is, I guarantee you’d get it wrong. It’s not Bing. It’s certainly not Yahoo. It’s not Duck Duck Go (yes—that’s the name of a search engine).

It’s YouTube.

Let me share a couple other interesting stats with you:

• Web video traffic is expected to rise to 69 percent of all consumer internet traffic in 2017
• Studies show that web pages with videos have significantly higher average time on site than those without videos
• Half of consumers who watch online product videos say it helps them make more confident purchasing decisions

Online marketing is a real estate game. Take a look at the search engine results page below for “ac repair miami fl”:

Notice anything interesting? The very first result after the ads section is a video. Google is showing a video before the organic search results and even before the local search results.

As more and more HVAC companies invest in SEO, the search engine results page gets more and more competitive. In addition to building your company’s authority and customers’ trust in your business, videos also represent another opportunity to maximize your online real estate.