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Web Trends

Web Trends

HVAC Websites with Google Analytics

Only 78% of HVAC websites have Google Analytics installed, while 94% of the top 250 websites have Google Analytics installed. Better data = better results.

Phone Number Best Practices

98% of the top HVAC websites have the phone number above the fold (before the scroll). Most (183) chose the top right section for their phone number location. When designing your website, it’s important to have your phone number where people are used to seeing it.

Email Marketing

Only 30% of the top 250 websites analyzed included an email signup form. This is surprising considering the percentage of marketers who believe email marketing produces a positive ROI.

Website Contact Forms

Only 32% of the top 250 HVAC websites analyzed had a homepage contact form. Contact forms on every page of a website (including the homepage) eliminate the need for a visitor to take multiple steps to convert into a lead. is the result of analyzing our raw crawl data, identifying the online trends right now for the HVAC and plumbing industries, and using them to provide actionable takeaways for small business owners.