Search Engine Optimization
Sites with Sitemaps
A sitemap is a list of all the pages of a particular website — sort of like the table of contents of a book. Sitemaps help human visitors and search engines like Google find their way around the website. 69% of the HVAC websites analyzed do NOT have a sitemap. This is an easy fix! Of the top 250 websites, 72% had a sitemap.
Backlinks from high quality, authoritative websites are a must for good SEO. So where do the top HVAC websites get their backlinks from? Manufacturers, industry and consumer groups, chambers, sponsorships, and award-related media.
What You Need to Know
Go to Google and search, “HVAC companies city, state” or, “HVAC contractors city, state”. If you don’t see your HVAC company’s website listed on the first page, you’re losing business to other HVAC companies – guaranteed.
Ranking well in organic (non-paid) search engine results requires three things:
- First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize. You need a website and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your HVAC and plumbing company to get more traffic, leads, and sales from the web.
- Second, you must create web page after web page of unique, relevant, and remarkable content. Not only does this help you rank, but it helps establish your company as an authority in the HVAC industry.
- Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Watch out for shady SEO companies who build spammy links that can get you penalized by Google.
Local SEO (LSEO)
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local HVAC and plumbing company, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better clickthrough rates for your company from potential customers.