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Key Trends in Mobile


Of the top 30 sites analyzed, 60% are mobile-friendly, but only 26% are responsive.

What You Need to Know

People are glued to their phones and more likely than not, they are using them to look for your products and services online. If they have to pinch and zoom on a desktop version of your site on their tiny little iPhone screen, this doesn’t exactly create the best user experience. Recognizing this, Google announced on April 21st that they would make mobile website usability a ranking factor.

What this means is if your HVAC / plumbing company’s website is not mobile-friendly, you can expect your site to be outranked by any mobile-friendly competitor websites. There are several ways to make your HVAC or plumbing website mobile-friendly. You can create a separate website and show only this website to visitors using mobile devices (e.g., or you can hire a web marketing company to re-build your website using responsive design. The look, feel, and functionality of a website built using responsive design automatically adjusts depending on the device being used by the visitor.

Considering how much HVAC and plumbing contractors rely on their website for lead generation, we expected that most of the sites in our analysis would be mobile-friendly. What we found was that, on the whole, most HVAC sites were not mobile-friendly. However, as you can see in the chart above, only 28% of the top 30 highest ranking websites are not mobile-friendly.

Want to show up in Google search results? Google prefers mobile-friendly websites!

What does Google consider “mobile-friendly?”

A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

You can also check to see if your site is mobile-friendly by navigating to the following:

According to the search engine, if your page is listed as mobile-friendly in the search results, you’ll receive the mobile-friendly ranking benefit. Keep in mind, however, that there are over 200 other ranking factors.